Convenience. Accessibility. Engagement. The smartphone puts functionality in one’s hand. And mobile applications, or apps, are allowing people to do more, easier and faster.
If it seems everyone has a smartphone, it’s because most people do. “When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24, 98% of whom own smartphones,” according to Nielsen. But adoption of smartphones is high with Millennials aged 25-34, who have a 97% ownership rate, and GenXers aged 35-44, who have a 96% ownership rate. Those instincts are correct: smartphones are…read more.
Download the whole report: Does Real Estate Need a Mobile App Strategy?