Zach Martino - Returning to the original questionnaire that gave us most of our research report’s data (check out the full report in Sumu’s 2016 Housing Report), we dove in with contemporary apartment-hunting tools and what people like and dislike about them. We’re talking online platforms as well as iOS and Android. Traditionally, these tools lean on location, price and size as the predominant filters for their platform. We aimed to understand how that really came to be, and how our renters here would change them if they could.

Key Findings

  • When talking about location, prospective tenants claimed that the common “location” trope is actually a misnomer for “proximity from place of work”
  • Commute time was cited a lot as the single most important factor that they care about when using apartment tools’ “location” feature, the second most being distance to public transportation (in essence, the same thing)
  • Interestingly, price trumped other factors such as reputation, quantity and quality of listings

Users look for listings, search tools, cheap listings, and reputation. 2016 Sumu Housing Report

We’ve all heard the age old adage that three most important factors when it comes to a listing are “location, location location”. We dug deeper to understand what that truly means. When talking about location, prospective tenants claimed that the common “location” trope is actually a misnomer for “proximity from place of work”. The commute was the main component here. Rather than the desire to live in a prestigious neighborhood or within close distance to a large metroplex, people want to live somewhere close to where they spend most of their time during the day whether that’s work or school. Commute time was cited a lot as the single most important factor that they care about when using apartment tools “location” feature, the second most being distance to public transportation (in essence, the same thing).

Pie Chart showing the important neighborhood amenities 2016 Sumu Housing ReportThe other much-harped upon feature was the price tool and its nuances. Interestingly, price trumped other important factors such as reputation, quantity and quality of listings. It seems renters in the Greater Boston area are looking for a bargain in a very expensive market to live. Price only lost out to location and extreme quality issues. Respondents were very flexible and willing to work with a listing with a great price even if its other aspects weren’t as inviting.

Finally, when asked about the size and number of bedrooms aspect of apartment hunting tools, participants said they were the least important of the three. They cared about those things however, the location and price were above them in the priorities of the respondents of our questionnaire.

We explored that topic and many more in our last post, and if you’re interested in learning more, check out the full report in Sumu’s 2016 Housing Report. ​ Sumu believes finding your next home should be as easy as 🍰. Sign up for Sumu and gain access to hundreds of available rooms and apartments. Savvy renters use Sumu.