Zach Martino - This is part two of Sumu’s 2016 report on renting in the Greater Boston area. Check out our insights from part one or go ahead and read the entire report. Where did we leave off? Oh yes, we recruited a focus group to get acquainted with some of the preferences of contemporary renting. This gave us some great insight into what Greater Boston renters really want.

Key Findings

  • The group responded saying that they wished they were able to consolidate all of their preference somehow, so that they would, in turn, be only shown the most relevant places for them
  • Group members wanted a function that would be able to add links to social media websites, specifically Facebook and LinkedIn
  • The other suggestion they offered was to incorporate a questionnaire of sorts before the actual apartment search

What Dating Apps Do Right

The group was chosen deliberately to get people with current experience renting in the Greater Boston area. The group responded saying that they wished they were able to consolidate all of their preference somehow, so that they would, in turn, be only shown the most relevant places for them. We asked our group many questions about what they want and specifically, what Native apps could do to help set up individual preferences more effectively before they hit the market.

Participants where super excited about a function that would be able to add links to social media websites, specifically Facebook and LinkedIn. While this was talked about in-depth (and relevant to apartment searching right now) it was felt that this wasn’t the best option, considering that social media depends upon people actively updating their information.

Source: Relevency Illusion Source: Relevency Illustion, Oct 2010 1

The idea to incorporate a questionnaire of sorts before the actual apartment search was popular. A set of questions that offered some insight into renters’ needs and preferences to narrow down their search for them so they don’t have to sift through places that aren’t relevant to them. They also suggested adding some questions in the midst of the search, or having the user respond to pictures. The group members stated, however, that the questions would have to be limited and focused, as not to dissuade any users by asking too much. Also, it was understood that the value of each question must be clear, and the group members applauded dating companies skilled at this such as OKCupid and Tinder.

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